D3O - new style body armour

This is an interesting new technology... D3O is an orange goo that is soft and mold able but when impacted it turns into a solid...

Watch the video here as the test subject gets whacked on the head and knees with a snow shovel.

The assumption is that you change a sharp blow from a high load impact on a small point to a low load over a much larger area. Which is standard for body armor. The point being that this may be lighter and more comfortable to wear for many applications.